如果眼睛是人的靈魂之窗，那文字便是人的思想之窗。一幅好的圖片勝過千言萬字，同樣一個帶有情緒的文字也會勝過千萬幅圖畫。
當你學會了群發郵件的技術或外判到合適的供應商那裡並成功的發送了郵件，那可是件成功的網上推廣。接下來要面對的是如何吸引收信人打開你的郵件，閱讀並點
擊裡面的連接。然而你不需要有很好的語言和書寫技能也可做好這件事，在這篇文章中，你將明白只要使用以下的免費內容templates便可做到。以內這些
templates的背後都帶著"購買的情緒"或為客人"創造價值的情緒"，所以點擊率特別高，我們稱這個做Words Marketing 。
最強的廣告文字是'你'。在行銷中，要提供的是客人的Benefit，若不是為客人，即"你"，而創造，那客人（你）為什麼要理會甚至付款? 所以一切template的精神都是"你"，這也是最重要的行銷字。
Ask yourself: "Am I ..."
Can you see yourself...
Do you panic? Do you worry about ...
Good customers deserve the best.
That's why we're offering you...
I want to thank you, with all my heart, for you help in electing me
President of the United States.
I would like to share with you ...
If you, like me, are one of those particular people who don't like to compromise on the quality of anything they ...
Imagine for a moment that you ...
Imagine this cozy scene-taking place in your home.
It is my pleasure to inform you ...
Only read this if you have decided not to take advantage of this fabulous offer.
Thank you fou your interest...
This certificate is made out to you, (name)...
We'll send you a free copy of our brochure along...
We're making an offer you can't refuse...
we're so sure you'll agree...
Yes,dear friend,we want to astonish you ...
Yes,you can make $150or $250 a week ...
You are richer infinitely richer than you think, if you love the beautiful, the unusual,the mysterious and the enchanting.
對收件人的稱呼
Dear (customer's name),
Dear Friend,
No salutation(headline or strong opening line used instead)
Dear Customer,
Dear Valued Customer,
Dear Reader,
Dear (name of company)Customer,
Dear Collector,
Dear (adjective) Friend,
Dear Friend of (name of organization),
Dear Buyer,
Dear Retailer,
Dear Wholesaler,
Dear Member,
Dear Subscriber,
Dear Sir,
Dear Executive,
Dear Fellow (title),
Dear Patron of the Arts,
Greetings!
Attention!
Welcome to ...
A special invitation ...
come with us ...
You are about to Join...
Get ready to enjoy ...
We want you to ...
You have been selected.
令人願意打開你郵件的典型標題subject templates
Announcing...
Bargain!
Be your own Boss...
Discover...
Do wonders With...
Do you want More money...
First time ever...
Free! Secrets...
Free book...
How much Income do you Want...
How to...
Introducing...
Mistakes that Cost...
Name Your...
Name your own Income...
Never before...
Now at last...
Own your own...
Profits for you...
Revealed...
Save...
The secret of...
Throw away Your...
Who else Wants...
Why...
273 ways to ...
50 reasons Why...
由打開問題開始吸引點擊
Are you curious about...?
Are you interested (intrigued by) in...?
Are you ready for ...?
Are you still...?
Confused about which computer you should buy?
Could you use an extra $3,000 each month?
Did you ever ask yourself...
Did you ever ask yourself...?
Did you ever see a mother give her baby warm beer in his bottle?
Did you know that...?
Do you know where to obtain information on the latest money-saving business techniques?
Do you want a better job?
Do you want to stretch you purchasing power?
Do you want to stretch your purchasing power?
Don't you need...
Don't you wish...
Have you ever dreaming of learning to...draw or paint?
Have you ever felt lonely-even with other people around?
Have you ever stayed awake at night thinking about...?
Have you ever thought about...?
How long has it been since you've read something ornery?
How many people,
do you suppose,
are wishing,hoping --even dreaming-that
How many times have you said to yourself...?
Isn't it time you...?
Isn't it time you...?
Let me ask you — what if ...?
Tired of empty promised?
We're just worked out a plan for you that...
What's the best investment you've even made?
What's the most profitabel...
What's the most effective way to ...
What's the most effective wau to ...?
What's the safest ....
Who do you call...
Why should you use _____when you can...?
Will you risk one dollar to ...?
Would you risk a dollar to ...?
Wouldn't you like to ...
由說吸引的故事或根據近期大新聞做題材開始說故事
a favourite story.
It was a coronary occlusion with complications.
NEVER in all my years,had i ever tasted such delicious cheese.
There she was...flat on her back in the hospital.
To my surprise the other day I found that one of my friends was not
a member of the Art Institute.
發出邀請
This letter is a personal invitation for you to see...
Here's a special invitation to use the world-famous...
I invite you to become a ...member of...
To a limited number of customers I am sending this invitation...
As a valued Wonderwork's customer,we invite you...
By accepting this offer,you will join a select group of individuals...
The following salutations and invitations can be used to open just about any sales letter.
The openings are ranked from the most often used to the least often used.
However, keep in mind when choosing a salutation that is has yet to be reported fo proved that any one particular salutation plays a
Measurable role in increasing or decreasing response.
The first sentence of your sales letter plays a far more important.
十個極具感染力的廣告文字，流存至今仍一直被沿用著：
DISCOVER: 這個字帶著建議去探險和刺激。
EASY: 在這個日趨複雜的世界中，任何人也希望問題能簡化并快速解決，並用最少的資源來做。
GUARANTEE: 任何人或消費者也希望有安全感。
HEALTH: 健康和逃避死亡是人類天生的傾向，尤其有了佛洛伊德的論說後，人們對這個更是意識化了不少。
LOVE: 任何人也存在著這個元素，在心理學的領域裡LOVE和WORK更是人一生的追求。
NEW: 人類進步的其中一項原動力。
PROVEN: 這個字為人帶來了和平和平靜，免去很多吵辯。
RESULTS: 人們希望看見的便是這個，世上沒甚人會理會生產過程，人們要的便是這個。
SAFETY: 這是人類和所有動物一生都會時刻提醒自己的事。
SAVE: 任何人也想節省，節省能源、開支、時間等等。
能抓住注意力的描述性關鍵字
a special invitation
accept
actual results may vary
advice to
affect
all
amazing
announcing
at last
bargain
beautiful
because
best
better
big
bonus
booklet
breakthrough
cash
challenge
comfortable
compare
complete
comprehensive
customer
darling
deep
deluxe
discount
don't delay
don't wait
dozen
dream
earn
easy
easy-to-use
econnomical
endorsed
enhanced
enjoy
exclusive
extra
extra value
fast
fine
first class
forever
fortune
found
free
free trail
full
fully documentend
future
genuine
get
gift
give
good
great
half price
handy
happy
heavy
help
here's why
high
home
hot
hottest
how to
hurry
idea
image
important
includes
income
introducing
it's here
job
join
joy
just arrived
keen
keep
last chance
limited edition
live
long
love
low cost
magic
many
men
miracle
model
mommy
money
money back
money - making
natural
need
newly designed
news
news flash
no obligation
no risk
no - nonsense
now
offer
official
one of kind
only
opportunity
order today
original
personal
plan
power
powerful
practical
priority
proof
protect
proven
quality
quick
ready - to- use
real
receive
reliable
revolutionary
right now
risk - free
rush
safety
sale
sample
satisfaction
guaranteed
save money
save time
send
sensational
sign up today
simple
smooth
special
startling
step-by-step
strong
success
suddenly
sure
surprising
take
tested
thousands
time
time - saving
today
trail
under
unforgettable
unique
unit
unmatched
up -to date
update
urgent wanted
useful
valid
value
vary
venture
wanted
wealth
when
who else
why
win
women
works wonders
write
x-ray
yes
yours
yourself
zero
zip
更改一下平常慣用的廣告文字，為他注入慾望的情緒
alert → energized
all right → superb
attractive → gorgeous
awake →raring to go
comfortable →luxurious
confident → unstoppable
content → serene
cool → outrageous
curious → fascinated
determined → unstoppable
energized → turbo - charged
enthusiastic → excited
excited → ecstatic,impassioned
fantastic →fabulous
fast → ballistic
feeling good → cosmically charged,just tremendous
fine → awesome
focused → energized
fortunate → unbelievably blessed
full → replete
fun →vivacious
good →better than excellent,dynamite,just doesn't get any better,
magic,vibrant
great →exuberant,exhilarated,killer,incredible,phenomenal
happy → ecstatic,jazzed,stoked,exuberant and hyped,totally blissed
intense →laser-like
interested →enthralled
interesting →captivating
like enrapture,idolize,relish
loved →adored
loving →passionate
motivated →compelled,drivento,juiced
moving forward →moving at warp speed
nice →fantastic,spectacular
no problem → happy to
not bad →couldn't be better
okay → energized,fantastic,perfect
paying attention → focused
peaceful → serene
perfect → extraordinary
powerful → invincible
pretty good → great, coolamundo
pumped up → soaring'
quick → explosive
resourceful →brilliant
satisfied → satiated
secure → centered,confident,secure,emboldened,empowered
smart → gifted
stimulated → charged up
strong → invincible
super →booming
tasty → sumptuous
terrific → ecstatic
當無可避免要用上一些帶有負面情緒的文字時，也可以調教（ Tune ）一些這些字，把它背後的負面情緒減至最低。
afraid → uncomfortable
angry →disenchanted
anxious → expectant
confused →curious
depressed → calm before action,on the road to a turnaround
destroyed → set back
disappointed → delayed
disgusted → surprised
dreadful → challenged
embarrassed → more aware
exhausted → recharging
failure stumble,learning,getting educated
fear → wonderment
fearful → curious,hopeful
frightened → inquiring
frustrated → determined, fascinated
furious → passionate
humiliated → surprised,uncomfortable
hurt → bothered,concerned
I hate → I prefer
impatient →anticipating
insecure→ questioning
insulted →misunderstood, misinterpreted
irritated → stimulated ruffled
jealous → overloving
lazy → storing energy
lonely → available,temporarily on my own
lost → searching
nervous → energized
overloaded → stretching
overwhelmed →busy,challenged,feeling imbalanced,in demand,many
opportunities,maximized,moving and shaking
painful → uncomfortable
petrified → challenged
pissed off → tinked,puzzled
rejected → deflected,learning,overlooked,under appreciated,
misunderstood
sad →sorting my thoughts
scared → excited
sick → cleansing
stressed → busy blessed,discoverring,energized
stupid → different,learning,unresourceful
that stinks → that's a little aromatic
一些文字會令人在腦海裡誕生出一幅美麗又有正面情緒的圖案。這些文字是非常適合用來描述客戶的受惠之處（benefits）的
APPEALING
huggable
irresistible
unforgettable
AUTHENTIC
accept no
substitute
genuine
the one and only
the real thing
BIG
brobdingnagian
gargantuan
monumental of epic proportion
COLORFUL
aquamarine
ivory
jet black
midnight blue
sunset orange
vermilion
COMFORTABLE
cool as a summer
breeze
loose-fitting
soothing
the latest in comfort
unassuming
COMPLETE
all the features
you'd expect
complete in one package
comprehensive
everything you need
exhaustive
from a to z
thorough
CONVENIENT
armchair shopping
handy
it's there when you need it
pliable right at your finger
tips
simplifies
transports easily
you won't have to shop around
ENJOYABLE
deeply satisfying
get more
out of ...
imagine the fun you'll have
pleasurable the time of your life will provide
countless hours of entertainment
EXCITING
amusing
provocative
shocking
spellbinding
staggering
stimulating
striking
stunning
tempting
EXCLUSIVE
a behind-the-scenes look
discriminating
don't settle for
anything less
exclusive
members only
private
FABULOUS
dazzling
magnificent
majestic glorious
opulent
sublime
undreamed of
FRESH
cool and crisp
homespun
light as air
nothing artificial
pristine
sealed-in freshness
untainted by
wholesome
FULFILLING
be the success you were meant to be
Go for it !
harmony
keeps you ahead of
the game
move on
self-mastery
self-improvement
succeed
unleashes your
creativity
you owe it to yourself
FUN
amusing
festive
get away from it
all just for kicks
laugh it up
Paint the town!
playful
HELPFUL
free consultation monitor
permits you to
service motivated
solve the solution to your ...
we're in business to help your business succeed
we offer a full range of ...
HONEST
cold hard facts
jargon-free
plain English
the plain truth
we strip away the ...
we uncover...
IMPROVED
modified
new blood
newly redesigned
re-created
times are changing
and so are we
we've transformend
INDISPENSABLE
a bible of
invaluable
no family should be
without
the foundation of ...
you'll wonder how
you ever got along
without it
INFORMATIVE
alters yourperceptions
everything you always wanted to konw about
eye-openging
gives you the facts
you need to make
important decisions
illuminating
stirs the
imagination
takes the guesswork
out of ...
unlocks the secrets of
INNOVATIVE
a crack team of...
craftsmanship
experienced expert
ingenious masters at...
our award-winning staff
resourceful
sophisticated
the wizardry of ...
we're pros...
we've combined our talents
we had the foresight to ...
LUXURIOUS
classic
elegant
limited edition
opulent ornate
plush
treasured
VIP
MONEY- MAKING
a golden opportunity
cash in on ...
double your earnings
get rich without going to work
growth potential
make a bundle
rack up profits
watch your money grow
POPULAR
approved by
best-selling
endorsed by
legendary
phenomenally
successful
preferred buy more
POWERFUL
dynamic
gripping
potent
raw power
riveting
staggering
vitality
RELIABLE
built to last
dependable
laboratory tested
no-nonsense
quality controlled
reinforced
solid
這是一堆簡單不過的字面又會帶來正面回應的，若想得到更多別人的留言，那試著用這些字介紹你的公司、產品和服務吧
grow
handle
harness
identify
implement
improve
increase
influence
inform
involve
join
know
learn
leverage
maintain
make
manage
map
master
motivate
move
multiple
negotiate
organize
persuade
pinpoint
polish
praise
prepare
present
prioritize
promote
read
reduce
resolve
see
segment
select
sharpen
show
situate
stop
streamline
strengthen
sustain
tackle
take charge
test
thrive
triple
understand
Balance
Call
DO
Educate
Franchise
Gratify
Harmonize
Infuse
Jettison
Knead
Listen
Model
Nurture
Organize
prioritize
Qualify
Reflect
Seize
Transform
Uplift
Venerate
Will
Excel
Why
Zero in
以下的這些是幫你做過度的，由一個意思過度到另一個意思而又令人很容易消化得到
All this and more!
Also ...
Although ...
And ...
And here it is ...
And that's
not all ...
And, if that's not enough,...
Another...
As a result ...
Best of all ...
But ...
But hurry!
But there's even more ...
Consequently ...
Did you ever ask yourself ...?
Don't forget ...
Even though ...
For example ...
For instance ...
Furthermore ...
Hence ...
Here's how ...
Here's why ...
How can ...
How many times have you said to yourself ...?
However...
In addition ...
In other words ...
In short,...
Interested?
It's that simple.
Moreover ...
Most important,..
Nevertheless ...
Now,for the first time,...
Of course ...
On the contrary ...
On the other hand...
Similarly...
Simply Stated,...
Sounds incredible?
Still ...
That;s why ...
That is ...
The result?
The truth is ...
Then ...
There's more ...
Therefore ...
These are just a few of the ...
Think of it: ...
Thus ...
Want proof?
What's more ...
Why ...?
Yes,you too can ...
Yet ...
要否定某些東西時才可用BUT，平日一定要避免，因為BUT後面帶著很多否定的負面情緒
But hurry!
But our product doesn't do that.
But that's not all
But there's even more ...
But wait ... there's more
善用"NO"，小孩學的第一個字除媽媽後，會是NO。在這後面是帶著不應或不可做的意思，那是個帶有警訊提示的情緒
No down payment
No more tangles
No more tears ...
No obligation to buy anything ever!
No risk trail offer.
No strings attached
若你的行銷文章中需要客人產生出Visual, Auditory, Kinesthetic,那便用以下的字吧，這都會幫到閱讀的人出影像的
Visual
3-d quality
angle views
appear
black and white
brightness
clear
color
crystal
dawn
degree of contrast
distance of picture
from self
envision
first
flash
focus
foggy
hazy
illuminate
intensity of color
look
movement
panorama
reveal
see
show
size of central
objects
size of picture
sparkling
still frames
third person
twinkle
view
Auditory
attune
be all ears
be heard
cadence
deaf
dissonance
hear
listen
locating
make music
harmonize
mellifluous
overtones
pauses
question
resonate
rhythm inflections
rings a bell
silence
sounds
spatial
tempos
timbre
tonally
tune in -out
unhearing
uniqueness of sound
volume
Kinesthetic
catch on
cold
concrete
density
dull
duration
fell
ger a handle
grasp ger hold of
hard
hot
intensity
intermittent
make contract
movement
muscle
pressure
pressure
scrape
sharp
slip through
solid
steady
suffer
tap into
temperature
tension
texture
throw out
tingling
touch
turn around
unbudging
unfeeling
vibration
weight
速銷成交用的字
Act now
Buy now
Buy one today
Buy today
Do it today
Don't delay
BUY today!
Go to your dealer
If you act now,we'll give you a free ...
Just do it!
Just mail the card enclosed ...
Last chance to order
Order now!
Order today
Priority Number
One
Rush deliery
Send in the coupon.
Visit us at ...
做成交前要用的字
Sincerely,
Cordially,
Sincerely yours,
Very truly yours,
Best regards,(signed with a name and title)
Cordially yours(signed with name)
Good luck (no signature)
Best wishes,
【Promote Action using words like Act now,Buy now and
Don't delay,buy today!】
Very sincerely,
Respectfully yours,
Faithfully yours,
Best of luck,
Peace,
Yours sincerely,
Thank you,
Yours very truly,
Yours truly,
Discount & Sales
A steal at these prices
Auction
Bargain Basement
Check the savings
Close out
Compare Prices!
Don't pay more!
Don't pay one cent more!
Double your savings!
Drastic Reduction on ...
Every(item)on sale
Everything Must Go
Exclusive offer!
Extra savings
Final Clearance (on these items )
For a limited time only!
Giant close-out sale!
Going -out-of
Business
Half Price ...
Huge Discounts
Liquidation
Lowest prices ever!
Marked down 50%
New low price!
Now only!
One day only
One day only!
Prices slashed!
Save up to 60% off!
Shop and Compare
Special introductory offer!
【Promote Action using words like Bargain Basement, Everything Must Go and Exclusive offet! 】
Spectacular savings
Substantial savings
Take advantage of this offer while it lasts!
We'll beat any price
We've cut prices on
We've rolled (cut) back prices
We dare you to find
lower prices
anywhere!
We must move our inventory
We will not be undersold!
You may never see a bargain like this one again.
Guarantees
The following words can be used to help you write your own guarantee.
Guaranteed lowest prices.
Guaranteed satisfaction.
If not satisfied, return forthwith for refund (legal meaning of forthwith is 24 hours).
If not satisfied,your money back within the days.
If you're not satisfied,we're not satisfied.
Money refunded if merchandise is not exactly as advertised.
Money-back,no-risk guarantee.
No risk 10-day trail.
If for any reason you feel merchandise is not worth more than the price you paid,simpy return it undamaged within
ten days and your money will be refunded.
No-questions-asked return policy.
Satisfaction guaranteed or your money will be cheerfully refunded.
Try merchandise for 15 days.If you do not agree that it
is the best available,return if for refund (this is useless if they use it).
We absolutely guarantee the lowest prices.
Worry -free guarantee
You must be completely satisfied.
If you find merchandise unsatisfactory for any reason,
return it within 10 days and your money will be refunded without question.
Prizes & Sweepstakes
派免費午餐做推廣時用的字，而要注意，這些字後面帶著"揾著數"的情緒，所以非不得以時，切勿用上
Free Gift (enclosed)!free of charge
Gift enclosed
If you tell just one person ...
Included at no extra cost
Included at no extra cost
It's our way of saying " thank you."
It's yours FREE just for saying " yes " to ...
It's yours to keep
Keep it,use it,enjoy it!
Take it -it's yours!
This one's on us!
To further enhance your pleasure,you will receive at no extra charge
We're giving away...
Win...
You have won.
You may have won
You may win.
【Promote Action by offering prizes or gifts and using words like " if you tell just one person..." 】
Yours free
Time Sensitive Offers
The following words can be used to generate an immediate call to action.
Hurry
If you don't act now, this limited-time offer will expire!
Limited time offer
Order will be filled on a first come first serve basis.
Our price is guaranteed for thirty days (after that who konws what we'll charge??)
Prices Going Up Soon
Price may change without notice.
Quantities are limited.
Supply is limited
This offer will expire March 31.
Time is Limited While they last
Trial Offer/No Obligation
The following words can be used if you plan to offer a free trial period with no obligation of purchase.
30-day free trail
All we're asking is that you give us a try.
If you decide not to ...pay nothing and keep the ___ ___ with our compliments.
If you decide to keep it,pay just $34...
Keep only the (book) you want.
No down payment
No obligation to buy anything ever!
No purchase necessary!
No risk
No risk now. No risk later. No risk period!
No risk trail offer.
No salesman will【To your prospect ," you" is the most important word in the world,after his or her own name.
SUPERTIP】call.
No strings attached
Operators are standing buy ...
Send no money now!
Send no money!
Try us for six months.
Use it for a week in your own home.
We'll buy it back-no questions asked!
we'll send you (a color photo) to examin FREE-no cost,obligation,or commitment.If your are not satisfied that
this is the best __ __ __ __ you've ever seen,return it in its original carton and your will be charged not
one cent (you're invoice will be ripped up)
What have you got to lose?
You may cancel any time,simply by notifying us.
You may cancel at any time.
